The company was initially established in 1998 as Emirates for American and European Cars L.L.C. and has recently changed its name to Abdulla Al Masaood Industrial Equipment.This re-branding initiative underlines the Group’s designation of the company as its Industrial arm, and highlights the major investment in its Human and Technical resources.
Catering to the construction and quarry sectors, the AMSIE represents a number of units within the “TEREX” Group in addition to being the sole distributor for “ATLAS” Excavators and ANACONDA Mobile Conveyors.
AMSIE also provides Forklifts for industrial and off road applications, through Hang Cha and Omega respectively. AMSIE has recently introduced Scissor Lifts from Hang Cha as well.
Complimenting this range is the dealership of Navistar Trucks and Buses and related agencies for Airport Ground Support. Moreover and through Ranger, its
4 X 4 accessories unit, AMS Industrial Equipment distributes and fits Hutchinson run flat systems for tyre safety, as well as a full range of off road tyres and various accessories.
Currently the company is in the process of finalizing new representations for Power Generation and Inspection Equipment and is diversifying into further lines related to Construction, Ground Support, Security and Defense and Off Road applications.
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